Privacy policy

As Frosty Fox we are committed to ensuring the privacy of your personal information.  We understand that privacy of your personal information is important.  As part of our commitment to good privacy practice, we comply with the Data Protection Act 1998 and the Privacy and Electronic Communications (EC Directive) Regulations 2003.  We know that failure to comply with data protection legislation may result in us suffering penalties under both civil and criminal law but we aim to do better than simply avoid legal action and to hold and control your data securely and to the very best of our ability.

What Information?

The information we collect about you depends on what you need from the website and therefore what information you provide to us. It may include:

1.   Information that you provide to us for the purpose of registering with us

2.   Information that you provide to us for the purpose of subscribing to any of our website services such as email messages and/or newsletters

3.   Information relating to transactions between you and us including purchases made by you of any of our goods or services

4.   Information about the computer that you use to visit our website which may include your IP address, your geographical location, your browser type, the source of your referral if any, the length of your visit, the pages that you visit and the number of page views that you undertake.

5.   Product and service preferences

Please note that we reserve the right to collect this data but simply because it is listed here, it doesn't necessarily mean that we collect all of it all the time.

Why do we collect it?

In general, we collect the information to help us provide you with the products and services you request.  We won't use the information for any purpose which is not related to the products or services that you have requested.    We may use it for:

Sending you goods or supplying you services you have ordered either in person or through the website.

Sending statements, invoices or credit notes to you.

Collecting payments from you (which may be via a third party).

Dealing with complaints or enquiries made by you or about you in relation to the website

Enabling your use of the services available on the website

Sending you email messages in relation to goods or services that you have ordered in person or through the website

Administering the website

Improving your browsing experience on the website, for example through personalisation

Providing third parties with statistical information about your use of the website but only in a non-identifiable form

Sending you our newsletter (unless you have opted out of these)

Sending you other marketing communications relating to our business (unless you have opted out of these)

 Quality of Information

The information we hold about you is important to decisions that we may make about the products and services that we provide to you.  Because of this, we strive to ensure that it is accurate, complete and up-to-date.  To assist us in providing you with the best quality service, you should let us know if you find that the information we hold about you is inaccurate, incomplete or out-of-date and to that end we use all reasonable efforts to correct information as soon as we become aware of any inaccuracies.

 When would we disclose information?

We will not disclose any information about you under any circumstances unless it is absolutely essential to do so.  The possible reasons that may cause me to disclose the information are:

If it is required by law (including any legal proceedings or prospective legal proceedings)

If it is required by any of our employees, agents, officers, suppliers or subcontractors in order to provide you with goods or services requested by you as outlined above

If it is necessary in order to establish, to exercise or to defend our legal rights

If it is necessary for the purposes of fraud prevention or reducing credit risk

If it is requested by a prospective purchaser of any business or asset of the business which we are (or are contemplating) selling

See also 'International data transfer' below

 International data transfer

Frosty Fox is based in the UK.  As such information that I collect is stored and processed in accordance with the laws and protections provided within the European Economic Area (EEA).  On occasions it may be necessary to store, transfer or process information outside the UK and/or outside the EEA to countries which do not have data protection laws equivalent to those in force in the EEA in order to enable us to use the information in accordance with this Privacy Policy.

In addition, if you submit personal information for publication on the website, it may be published on the internet and therefore may be available around the world.

By providing your information, you expressly agree to such international transfers of it.

 Your information - your rights

You may request that we provide you with a copy of any personal information that we hold about you at any time subject to the payment of an administration fee.

You may instruct us not to process your personal data for marketing purposes by email or by letter at any time.

 How secure is the information?

We take all reasonable technical and organisational precautions to protect your information from loss, misuse or alteration.  This includes both physical and technological security measures.

We store all the information that you provide to us on secure servers which are protected physically and with passwords and firewalls.  All transactions you make or receive from me are encrypted using SSL technology.

 Websites and Cookies

What is a Cookie?

A cookie is a very small computer file which is stored on your computer and which contains information sent from a website's server to your computer's website browser software.  Cookies may contain a wide range of information about your computer and/or about your web browser and they help webservers to provide faster service by short circuiting the information gathering process and thus provide a better browsing experience.

Why are they important?

Cookies are important because while cookies placed on your computer from reputable websites simply improve your browsing experience with that website, cookies from less reputable websites may compromise your personal information.

What type of Cookies do I use?

Our website uses two types of Cookies:

Per session cookies which are used to keep track of you while you navigate the website and

Persistent cookies which enable our website to recognise you if and when you return to it on a subsequent visit

Session cookies are deleted from your computer when you close your browser whereas persistent cookies stay stored on it until either they are deleted specifically or until they reach the expiry date set inside them.

Other websites' Cookies

To analyse the way in which people use our website, we use a tool called Google Analytics.  Google Analytics uses cookies to generate statistical and other information using cookies which is used to create reports about how users use the website and Google stores this information.  If you are concerned about how Google manages this information, please look at the Google Privacy Policy.

Our payment services provider may also send you cookies.  To see their Privacy Policy, click here.

Can I stop Cookies altogether?

You can, however you do need to understand that if you do stop cookies you may end up with a very poor browsing experience.  To stop cookies you need to go into your browser and change the settings.  For Internet Explorer, the process is: Tools - Internet Options - Privacy and then you select 'Block all cookies'.  Remember though, however attractive it may seem to block cookies, you will get a much worse experience than if you don't.  That is certainly true of our website.


Third Party Websites

The Frosty Fox website is run through 123-Reg. who control other websites. Frosty Fox is not responsible for the privacy policies or practices of third party websites to which there are links within this website.


Contact details

If you have questions or comments about this privacy policy or about your personal information, then please write to us by email or by post to:

Frosty Fox

West Swainsford Cottage




BA12 6JT


Changes to Privacy Policy

We reserve the right to make changes to our Privacy Policy at any time and such changes will be published on our website.  We recommend that you check this page from time to time so that you can see what the current policy is.  The Privacy Policy was last amended on 12th April 2010

We may also email you with notification of changes to my Privacy Policy